The company was discovered at the Innovation Weekend pitch event in Berlin (November 2015), which was run by SunBridge Global Ventures (a seed accelerator) and run by our CEO, Hiraishi (see article in BRIGDE for details). It is characterized not only by its plant factory model, but also by its ability to produce vegetables inside supermarkets and other stores. Conducted a feasibility study for entry into the Japanese market (2016); began full-fledged consideration of entry into the Japanese market in the fall of 2018, with Infarm founders and leadership team visiting Japan quarterly. At each meeting, they meet with investors and executives from potential clients to explain their business and strategy for entering the Japanese market. In February 2020, Infarm acquired an investment from JR East (Infarm itself), and in January 2021, it became the first AgriTech startup from Berlin to start vegetable production and sales at Kinokuniya, a wholly owned subsidiary of JR East, in Asia. The company will then launch vegetable production and sales at Summit Store, Deutsche Foods, Inc. Subsequently, the company expanded its business to Summit Store, DEAN&DELUCA, Kokuyo (THE CAMPUS), and other stores. Withdrew from the Japanese market in March 2023 due to the rapid deterioration of the business environment, such as rising energy prices caused by Russia's invasion of Ukraine.